Our Strategy


The Amava Strategy is and always has been to grow the pie and not re-distribute it.

By using human capital practices and a “hands on” approach in all of our investments, it allows us to intricately understand the operational side of each business. Learning from every undertaking and combining this with our expertise in a variety of fields, we constantly innovate to improve our operations and apply this knowledge to each new investment.

We are pioneers and instead of re-allocating existing opportunities, we are intent on creating new ones and building the economy, so that we can add value to the lives of ALL South Africans.